Doublewood Denim / Boyfriend Jeans

A campaign page designed for debut of the Boyfriend Jeans of Doublewood Denim. Their jeans are designed to its purest form, with premium raw denim and classic details. They bring back vintage details, included the continuous fly and concealed coin pocket, into the design of their boyfriend jeans. The goal of this campaign was to draw attention to these details.

 

The fully responsive webpage was built on Shopify, independent of the the site template. The photographs were taken at The Cathedral of Christ the Light, and outside of an artist studio building in Oakland.

Responsive splash banner with spec of the jeans
Highlights of classic details implemented on the jeans
Additional details on every pairs of Doublewood Denim jeans

Client: Doublewood Denim / Platform: Shopify

 
Art Direction, WebsiteAngie Lee